I'm Alfredo Carrión Digital Business Consulting Expert


Digital Business Senior Manager
KPMG España
from 09/2018 to present

Head of KPMG Digital Business in Barcelona. Lead Key Business Development activities and closing opportunities for KPMG's Digital Business practice related to Marketing Strategy, Marketing Effectiveness, Customer Experience and Digital Transformation, including targeting key C- level clients. Member of the KPMG International Emerging Leaders 2019 program.

Digital Strategy Manager
KPMG España
from 05/2017 to 09/2018

Manager Digital Strategy at Management Consulting KPMG Spain. Member of the KPMG Global Strategy Group. Key Account Management on Digital Business Strategy, Digital Transformation and Marketing Automation. Member of the KPMG Innova Valley, the Startup based Innovation Ecosystem.

Executive Creative Director
Madison MK
from 12/2015 to 05/2017

Account Director leading both Creative and Accounts Teams of the Agency. Project Management focused on the Digital Marketing, BTL Marketing and ICT/ITT projects. Leading the Digital Transformation of the Organization.

Creative Director
Madison MK
from 12/2014 to 12/2015

DCreative Direction and UX/UI Strategic Consulting. Leading Digital Marketing Projects, Events and Ephemeral Architecture from Definition to Implementation. Member of the Leading Team of the Digital Transformation of the Group.

Senior Account Supervisor
Madison MK
from 06/2013 to 12/2014

Account Supervision and Project Management focused on the Events and Digital Marketing areas.

Executive Creative Director
from 02/2007 to 06/2013

Head of the Agency, focused on Account Management and Creative Direction. BTL Marketing and Digital Marketing.

Creative Director
from 08/2002 to 02/2007

Creative Direction focused on Digital Marketing Projects. Web Development and UI Design. Brand strategy. Photography and Advertising Direction.


Bachelor's Degree in Industrial Electronics Engineering
Higher Technical School of Industrial Engineering
Universidad de Valladolid

Master Science on Information Technologies and Telecommunications Research
Higher Technical School of Telecommunications Engineering
Universidad de Valladolid

Big Data Professional Certificate Program
MIT Professional Education